⚡ Exclusive Offer for SCWA Attendees

Unlock the Full Potential of Your Car Wash with OptSpot's Freedom Package

The all-in-one marketing powerhouse your business has been waiting for. Stop struggling with marketing and start growing.

Show Special
Use Code: SCWA
50% OFF Setup Fees
Sign up today or schedule a call to lock in the special offer
Sign Up Today and save 50% on setup fees Schedule a Marketing Clarity Call and lock in your discount for 30 days
Trusted by 2,000+ car wash locations over 7+ years

Step into a World Where Your Marketing is Profitable...

...And Say Hello to Freedom - In Business and in Life.

OptSpot is your done-with-you strategic marketing partner. Built specifically for car wash owners who want to grow without the stress.

"I've seen OptSpot's framework transform car washes across North America. I've watched exhausted, frustrated operators suddenly find clarity and momentum. Not because they worked harder, but because they finally had a system they could trust."

Donald Miller Author of Building a StoryBrand
The Freedom Journey

Your Roadmap to Predictable Revenue

Most operators are stuck in "hope-based marketing" — posting on Facebook, trying random discounts, hanging a new sign. Everything feels reactive because nothing is connected. The Freedom Journey changes that.

Phase 1 — Growth Season

Build Your List

1

The Onsite Funnel

Capture phone numbers from every car on your lot.

Loyalty Program • On-site Signage
2

The Offsite Funnel

Partner with local businesses to grow your list.

Digital Fundraising • Partnerships
3

The Online Funnel

Turn website visitors and ad clicks into contacts.

Website • Meta Ads • Google Ads
Phase 2 — Conversion Season

Create Members

4

The Welcome Sequence

Nurture new contacts before selling anything.

Automated Drip Campaigns • Two-Way Texting
5

The Three-Visit Rule

Guide customers to visit #3 when conversion peaks.

Loyalty Program • Smart Engage
6

Member Conversion

Convert warm contacts into members on their terms.

Seasonal Promos • Birthday Club
Phase 3 — Retention Season

Keep Members

7

The Retention Funnel

Keep members washing so they feel the value.

Birthday Club • Refer A Friend
8

Involuntary Churn

Stop the silent killer of memberships.

Declined Card Alerts • Update Links
9

Voluntary Churn

Save members before they cancel.

Downgrade Options • Exit Surveys

Your Predictable Revenue Engine

All nine funnels running as one connected system.

Where Is Your Bottleneck?

Every car wash has one. Identify yours and we'll show you which funnels to activate first.

Traffic Inconsistent?

You need more people discovering your wash and joining your list.

Funnels 1–3 solve this

Members Leaving?

Your members aren't feeling enough value to stick around.

Funnel 7 solves this

Mystery Drop?

Members are disappearing and you don't know why.

Funnel 8 solves this
Find Your Bottleneck Schedule a free strategy call
Choose Your Package

Invest in Your Car Wash's Growth

Custom Solutions

Build your own package

Custom à la carte options available

Pick and choose the services that fit your specific needs and budget.

Schedule a Call

to lock in your show discount

Most Popular

Freedom Package

Complete done-with-you marketing

$ 2,500 /mo
$499/mo per additional location
$2,500+ setup fees $1,250 with code SCWA
  • Loyalty Program & Birthday Club
  • Smart Engage Messaging
  • Digital Ads Management
  • SMS Marketing (10,000 credits)
  • Membership Retention Campaigns
  • Involuntary Churn Prevention
  • Digital Fundraising Platform
  • Graphic Design (4 hrs/month)
  • Reputation Management
  • Website Hosting (2 hrs edits/mo)
Sign Up Today Schedule a Marketing Clarity Call

Sign up at the show for 50% off setup, or schedule a marketing clarity call to lock in the discount for up to 30 days after the show ends!

What Others Are Saying

Trusted by Car Wash Owners Across North America

"OptSpot is hands down the best marketing company in the car wash industry. They have helped us grow tremendously over the last 4 years. We have had great success with their fundraising & wash books sales on our website. Trust the process and build your list of contacts. We were able to increase our membership tremendously by following their roadmap."
Sam Sousa All American Express Car Wash
"OptSpot is amazing. I use them for SMS marketing, website management, fundraising platforms, and digital advertising. I have been with them since 2020 and have been extremely happy. They helped me do a flash sale for prepaid washes this past weekend. Over 3 days, we did almost $13k in sales just from marketing to our text database. My OptSpot Account Manager and the rest of their team put together the purchasing platform and set up the text message schedule all for me. Very little work on my end."
Ali Yusufaly Elite Express Car Wash
Everything You Need

What Do You Get with the OptSpot Freedom Package?

01

A Website that Makes Your Car Wash Money

Your website isn't just a brochure—it's a 24/7 sales machine. We build high-converting websites designed specifically for car washes that turn visitors into paying customers and members.

  • Mobile-optimized design
  • Membership signup integration
  • Online gift card sales
  • SEO optimization for local search
  • Fast loading speeds

*Additional $2,500 design fee

Car wash website example
02

Digital Ads That Actually Work

Stop wasting money on ads that don't convert. Our team creates and manages high-performing Facebook, Instagram, and Google ad campaigns that put your car wash in front of the right people at the right time.

  • Facebook & Instagram advertising
  • Google Ads management
  • Retargeting campaigns
  • Lookalike audience targeting
  • Monthly performance reporting
Facebook ad example - Googie Car Wash
Facebook ad example - Splash Car Wash
03

Reputation Management

Your online reputation is everything. We help you generate more 5-star reviews, respond to feedback, and build the stellar reputation that makes new customers choose you over the competition.

  • Automated review requests
  • Review monitoring & alerts
  • Response management
  • Increase SEO rankings
  • Reputation reporting
★★★★★

"Best car wash in town! My car has never looked better."

- Sarah M.
★★★★★

"The unlimited membership is such a great deal. Highly recommend!"

- Mike T.
4.9
★★★★★
Based on 847 reviews
04

All of the OptSpot Marketing Tools

Get access to our complete suite of marketing tools designed specifically for car washes. Everything you need to attract new customers and keep them coming back.

  • SMS/Text message marketing
  • 10,000 message credits included
  • Loyalty Program
  • Smart Engage messaging
  • Digital Fundraising
  • Graphic Design
  • OptSpot Review Generator
SMS
Loyalty
Reviews
Design
05

All of the OptSpot Retention Tools

Keeping customers is just as important as getting them. Our retention tools help you build loyalty, reduce churn, and turn one-time visitors into lifelong members.

  • Membership retention campaigns
  • Birthday & anniversary rewards
  • Churn prevention alerts
  • Customer re-engagement
  • Automated member communications
7 months Industry Average
vs
17 months OptSpot Customers
143% longer member retention
06

An Entire Team of Marketing Experts at Your Fingertips

You're not just getting software—you're getting a dedicated team of car wash marketing experts who work on your business every single day. We become an extension of your team.

  • Dedicated account manager
  • Monthly strategy calls
  • Creative design team
  • Copywriting specialists
  • Analytics & optimization experts
Account Manager
Creative Designer
Strategist
Analytics Expert
POS Integration

Built for Car Wash Owners Like You

We know the car wash industry inside and out. Our systems integrate seamlessly with your POS data to create powerful, data-driven marketing campaigns that actually work.

Integrations with leading POS systems
Customer Data Sync
Automated Campaigns
Real-time Reporting
Free Video Course

Stop Hoping. Start Building.

The marketing system that replaces hope with predictable membership growth. Used by 500+ car wash brands across 2,000+ locations.

  • Why "hope-based marketing" is strangling your business
  • The 5 funnels that create predictable revenue
  • Real case studies: 600 contacts in 3 days, $203K lifetime value
  • Your implementation roadmap
7 Videos ~48 Min 100% Free

Get Instant Access

Enter your details on the next page to start the free video course.

Start Free Course

Free access. No credit card required.

The Real Cost of “I’ll Think About It”

Every Month You Wait, You Lose

The members you're not capturing today are signing up at your competitor's wash tomorrow. Here's what that actually costs you:

50
lost members per month

Without automated funnels, most washes miss 50+ potential members every single month who visit once and never come back.

$2,500
in lost monthly revenue

At $50/month per membership, that's $2,500/month walking out the door. In 6 months, that's $15,000 you'll never recover.

17
months avg. member retention

OptSpot members stay 143% longer than the industry average. Every member you capture today pays you for nearly a year and a half.

50 members × $50/mo × 17 months = $42,500 in lifetime value you're leaving on the table every month you delay.

The show discount expires February 27. The cost of waiting doesn't.

Ready to Transform Your Car Wash Marketing?

Join 500+ car wash owners who've found freedom with OptSpot.

Use code SCWA for 50% off setup

Sign up at the show or schedule a marketing clarity call to lock in your discount for up to 30 days!

Sign Up Today Schedule a Marketing Clarity Call
FAQ

Frequently Asked Questions

Yes! We offer Multi-Location Volume Discounts:

6-10 locations15% off
11-25 locations20% off
26-50 locations25% off
51-75 locations30% off
76-100 locations35% off

Meta Ads: Your Brand on Everyone's Feed

  • Target Like a Sniper: We use advanced audience segmentation to ensure your ads are displayed to the people who actually matter—the ones who are likely to turn into paying customers.
  • Retargeting Mastery: Ever stalked a product online and then found it following you around? We'll make your services that irresistible, keeping you on your audience's mind.
  • Engagement Metrics That Matter: Forget likes; we're talking conversions. We optimize Meta Ads to encourage actions that add to your bottom line.
  • Creative Content: Our team crafts eye-catching visuals and copy that's so good, it'll make people want to stop scrolling and start discovering what you have to offer.

Google Ads: The Fast Lane to the Top of Search Results

  • Keywords that Convert: No more guesswork. Our team handpicks the keywords that lead not just to clicks, but to conversions.
  • Geo-Targeting: We make sure your ads are seen by people within your service area, down to the ZIP code.
  • Quality Score Maximization: Google loves relevancy, and so do we. We optimize your ads and landing pages to get you a better quality score, which translates to lower costs and better positions.
  • Data-Driven Decisions: Our campaigns are built, not on hunches, but on hard data. We regularly analyze your ads' performance to make intelligent tweaks.

Note: Ad spend is not included in the monthly price. What's included is the creation and management of your ads. We don't hide ad spend in the monthly fee so that you have full transparency knowing that your ad spend is going towards your ads and not administration costs.

Yes! Your website's hosting is included in the Freedom Package, as long as it's a website designed by our team.

Unfortunately, we cannot. Websites built by other agencies come on a wide variety of platforms, templates, and plugins—each with its own quirks and potential issues. Taking over someone else's work means inheriting unknown problems that can be time-consuming and costly to fix. That's why we only host and manage websites that our team builds from the ground up, ensuring quality and reliability from day one.

Your website hosting includes:

  • Your website live and accessible on the internet 24/7
  • Two hours of edits and updates each month
  • Ongoing maintenance and performance optimization

Need more than two hours of updates? Additional time is available at $99/hour. That said, most customers rarely exceed their monthly allotment.

You get up to 4 hours of professional graphic design from our expert team each month. This covers a wide range of materials, including:

  • Menu and pricing boards
  • Signs and banners
  • Social media graphics
  • Brochures and postcards
  • Rack cards and flyers
  • Any other print or digital assets you need

You receive up to 10,000 message credits per location per month (depending on your package). Unused credits expire at the end of each month and do not roll over.

If you exceed your monthly allotment, overage charges are automatically billed by the 10th of the following month at these volume-based rates:

1-9,999$0.030/credit
10,000-49,999$0.0275/credit
50,000-99,999$0.025/credit
100,000-499,999$0.020/credit
500,000+$0.015/credit

How credits work: 1 SMS (up to 160 characters, no images) = 1 credit. 1 MMS (up to 500 characters with images) = 2 credits. Volume discounts apply to U.S. locations only.

OptSpot is a strategic done-with-you partner, not an agency that checks boxes to collect a fee.

We bring a proven playbook—a strategy that's been tested and refined across nearly 500 car wash brands and 2,000 locations. But we don't just hand you a template. We work alongside you to customize this plan for your wash, your market, and your goals.

Our mission isn't to bill you monthly and move on. It's to help you grow your wash and build a thriving business that gives you and your team the freedom you deserve.

We focus on proven digital marketing strategies that drive real revenue. The Freedom Package excludes services that don't consistently maximize your ROI—so every effort goes toward growing your business efficiently.

Not included:

  • Organic social media posting and management
  • Public relations
  • Weekly strategy calls
  • Unlimited digital ad campaigns
  • Unlimited public review responses
  • 24/7 support (emergency support outside business hours and weekends only)
  • Hosting existing websites not built by OptSpot
  • Custom branding and logo design (but we're happy to make recommendations!)